The Einarsson fishing company was conceived by Steingrimur Einarsson from a passion for fly fishing and engineering in 2007. Einarsson is based in Isafjordur, Iceland. Since its inception in 2007, Einarsson has moved to a new production facility. Einarsson is different than many reel companies in that they only manufacture two reel models. This means that the totality of Einarsson design, innovation, and research goes into creating the best two products possible. While other companies focus their time and energy on multiple series’ of reels, Einarsson’s mission has always been to produce the very best product possible. One of Einarsson’s most revolutionary innovations is the SAB or Shock Absorbing Brake system. Einarsson also places a large importance on their environmental impact. The company is extremely environmentally conscious and seeks to produce the best reels with minimum environmental impact. Einarsson is partnered with the North Atlantic Salmon Fund and donates 1% of their profits to the program through 1% For The Planet. Fishery conservation continues to be a large part of what Einarsson does. This mission contributes to the company’s commitment to the environment.
Einarsson is a reel company, after all, so let's get to the good stuff. The Einarsson Plus Reel Series is one of two reels made by Einarsson. The Plus is a diverse series. Available in sizes from 3 Plus to 9 Plus, the Plus is designed for almost every fishing scenario. The drag system on the Plus is completely sealed and saltwater proof. The drag is also incredibly smooth at all settings. All of the reel’s aluminum parts are machined from 6061 T6 aluminum and the main shaft of the reel is made using saltwater proof stainless steel. The components of the Plus make the reel incredibly strong and durable. The strength of the reel coupled with the reel’s smoothness and reliability mean the Plus is a stellar fishing tool. The Plus is manufactured in Iceland like all Einarsson reels.
The Invictus, like the Plus, is made in Iceland. The Invictus is Einarsson’s high-priced saltwater reel series. An important design detail in the Invictus is the reel’s reduced start-up inertia. The drag of the Invictus is made for big fish, and the reel’s almost nonexistent start-up inertia reflects that. This minimal start-up inertia is, in large part, due to Einarsson’s SAB technology. Shock Absorbing Brake tech ensures a softer and smoother transition from stop to go. These innovations create a reel that affords the angler greater control when fighting a fish of any size. The Invictus is available in three different sizes: 6/8, 8/10, and 10/12. While this reel is certainly expensive, you’re paying for a smooth brake system, virtually indestructible design, and technical magic. If you’re wrangling large fish in the salt, the Invictus may just be your favorite companion.
While Einarsson is a relatively young company, their engineering accomplishments speak for themselves. The company has found a way to manufacture some of the most high-performing, smoothest fly reels on the market in just 10 years. We’re certainly excited to see what they come out with next. Shop the Plus and the Invictus now on our website with FREE SHIPPING on all US orders and our price match guarantee. We think you’ll be glad you did.