Since 1929, Winston has been synonymous with fine bamboo rods, and our commitment to this natural material is stronger than ever. Fishing our bamboo rods is one of the great experiences in angling; they have a wonderful slow action and feature incredible touch and feel, plus superb line and loop control. Bamboo rod building is a cumulative process. Years of testing, design refinements, study, and knowledge that has been passed down through the years go into every one. Each rod can take up to a year to build. Winston bamboo rods are more than things of beauty; they are extraordinary fishing instruments.